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Is it really possible to put smoking and non-smoking lanes on public sidewalks? Hyundai Gala from Brazil celebrated the National Day Against Tobacco with this creative idea.
“Nobody likes to walk behind smokers. So we created two ways to avoid this problem,” is the English translation of the text seen on the first part of HMB Gala’s video “Trânsito Saudável.”
True enough, nobody likes walking side by side a smoker too. Just imagine walking to a board meeting wearing your new suit and tie only to smell like tobacco when you reach the office. Or what about strolling down the street with your baby, but when you do, you walk behind a smoker and you can’t help but worry that your precious little one will inhale the smoke.
Smoking and secondhand smoking both have harmful effects to health.
According to the Centers for Disease Control and Prevention (CDC), secondhand smoking has a direct effect on the cardiovascular system, which is responsible for 34,000 premature deaths due to heart disease every year in the United States. Secondhand smoke also increases a non-smoker’s risk of lung cancer by 20 to 30 percent. More alarming is the fact that secondhand smoke also causes Sudden Infant Death Syndrome (SIDS) in babies and health problems in children.
Through Hyundai Gala’s effort to put smoking and non-smoking lanes, even for just a day, it may help open the eyes of smokers about irresponsible public smoking. Or better yet, encourage them to quit altogether.
Everyone knows how hard it is to quit smoking, but sometimes, smokers just need a little nudge in the right direction and this is what this one-day campaign hopes to achieve. Meanwhile, smart device Tosee may also help smokers quit by giving them a record of all the harmful substances they inhale.